
Hello! I’m so glad you’re here. Whether you’re an interior designer, decorator, or home stager, I’m excited to share a bit about who we are and how we can make your life a little easier.
I'm Cali. As a business owner for over 25 years, I have learned that when businesses collaborate and form partnerships based on shared values, common goals, and complementary strengths, they can build strategic relationships that expand their resources and empower revenue growth.
Bello Lane started with a simple idea: to bridge the gap between “to the trade” discounts and top-tier wholesale access. As a small retailer, I experienced firsthand the challenges of gaining access to sought-after brands and navigating issues with quality, shipping, and receiving. Over time, I also gained valuable insight into the challenges manufacturers face and the factors driving their operations. These experiences inspired me to transform Bello Lane from a retail business into a dedicated procurement company focused on addressing these gaps and providing seamless support to design professionals.
Think of Bello Lane as your trusted partner in furniture procurement. I’ve built strong relationships with a variety of furniture manufacturers and distributors, which allows us to source high-quality pieces at the best wholesale prices. But it doesn’t stop there. I know that every project comes with its own unique needs and timelines, so I’m here to take care of the details: tracking orders, coordinating shipments, and managing the receiving oversight to ensure issues are addressed quickly.

One of the things I’m most excited about is our secure client portal. I created this to give you real-time visibility into your orders. At any time, you can log in to check the status of a product, gain quick access to vendor catalogs, learn about the brands we work with, and use tools that reveal hidden costs, helping you calculate an accurate profit margin to make your sourcing decisions easier. Transparency and peace of mind are at the heart of what I aim to provide.
Beyond the day-to-day of procurement, Bello Lane is rooted in the value of partnerships. I believe that when we work together, we create something much bigger than the sum of its parts. Whether it’s helping you sourcing a hard-to-find item, easy your workload through our quality & delivery assurance, or simply being there to answer your questions, my goal is to support your vision and help you succeed.
Thank you for stopping by and taking the time to learn a little more about Bello Lane. I feel incredibly lucky to work in this lovely industry with so many talented professionals. We absolutely love seeing our clients' profit margins grow!
If there’s ever anything I can do to support you, please don’t hesitate to reach out. I’m looking forward to learning about your business and building a partnership with you!
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